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creativity and design | designed in britain | great british design

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great minds united marketingThe source and the key to a successful online campaign is the starting point – the creativity and the design that attracts and gives the user what they are looking for. The user experience is key. The design must reflect purpose and include the right tones and creative ideas that enhance he product or service or venue that it is promoting to connect with its target audience and customers.

Then we can market to drive traffic and viewrs to the site and make sure there user experience once they are attracted to enter the site one that enables them to get what they want in terms of information and ultimately purchase , register or download useful materials for future reference to a sale.

It all starts with creativity and design.

http://www.weboptimiser.com works with some of the leading creative minds in the UK ensuring bespoke service with some of the leading talent from the film and TV industry.

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Its the 1930¨s again? politics of our time is as dark as ever, but with a bright ligths in the horizon?

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Its the 1930¨s all over Again ? with all the political wrong decisions……….?
It’s the 1930s All Over Again
by Llewellyn H. Rockwell, Jr.
by Llewellyn H. Rockwell, Jr.

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Jittery stock markets, an economy drunk on credit, and politicians calling for varieties of dictatorship: what a sense of déjà vu! Let us recall that the world went bonkers for about ten years way back when. The stock market crashed in 1929, thanks to the Federal Reserve, and with it fell the last remnants of the old liberal ideology that government should leave society and economy alone to flourish. After the federal Great Depression hit, there was a general air in the United States and Europe that freedom hadn’t worked. What we needed were strong leaders to manage and plan economies and societies.

And how they were worshipped. On the other side of the world, there were Stalin and Hitler and Mussolini, but in the United States we weren’t in very good shape either. Here we had FDR, who imagined himself capable of astonishing feats of price setting and economy boosting. Of course he used old-fashioned tricks: printing money and threatening people with guns. It was nothing but the ancient despotism brought back in pseudo-scientific garb.

Things didn’t really return to normal until after the war. These "great men" of history keeled over eventually, but look what they left: welfare states, inflationary banking systems, high taxes, massive debt, mandates on business, and regimes with a penchant for meddling at the slightest sign of trouble. They had their way even if their absurd posturing became unfashionable later.

It’s strange to go back and read opinion pieces from those times. It’s as if everyone just assumed that we had to have either fascism or socialism, and that the one option to be ruled out was laissez-faire. People like Mises and Hayek had to fight tooth and nail to get a hearing. The Americans had some journalists who seemed to understand, but they were few and far between.

So what was the excuse for such a shabby period in ideological history? Why did the world go crazy? It was the Great Depression, or so says the usual explanation. People were suffering and looking for answers. They turned to a Strongman to bail them out. There was a fashion for scientific planning, and the suffering economy (caused by the government, of course) seemed to bolster the rationale.

All of which brings me to a strange observation: when it comes to politics, we aren’t that much better off today. It’s true that we don’t have people running for office in ridiculous military suits. They don’t scream at us or give sappy fireside chats or purport to be the embodiment of the social mind. The tune is slightly changed, but the notes and rhythms are the same.

Have you listened carefully to what the Democrats are proposing in the lead-up to the presidential election? It’s just about as disgusting as anything heard in the 1930s: endless government programs to solve all human ills. It’s as if they can’t think in any other way, as if their whole worldview would collapse if they took notice of the fact that government can’t do anything right.

But it also seems like they are living on another planet. The stock market has a long way to fall before it reaches anything we could call low. Mortgage interest rates are creeping along at the lowest possible rates. Unemployment is close to 4%, which is lower than even Keynesians of old could imagine in their wildest dreams.

The private sector is creating a miracle a day, even as the stuff that government attempts is failing left and right. The bureaucracies are as wasteful and useless as they’ve ever been, spending is already insanely high, debt is skyrocketing, and there’s no way that any American believes himself to be under-taxed.

The Democrats, meanwhile, go about their merry business as if the public schools were a model for all of society. Oh, and let us not forget their brilliant idea of shutting down the industrial economy and human prosperity so the government can plan the weather 100 years from now. We can only hope that there are enough serious people left to put a stop to this harebrained idea.

But before we get carried away about the Democrats, let’s say a few words about the bloodthirsty Republicans, who think of war not as something to regret, but rather the very moral life of the nation. For them, justice equals Guantánamo Bay, and public policy means a new war every month, and vast subsidies to the military-industrial complex and such other Republican-friendly firms as the big pharmaceutical companies. Sure, they pay lip service to free enterprise, but it’s just a slogan to them, unleashed whenever they fear that they are losing support among the bourgeois merchant class.

So there we have it. Our times are good, and yet we face a choice between two forms of central planning. They are varieties of socialism and fascism, but not overtly: they disguise their ideological convictions so that we won’t recognize that they and their ilk have certain predecessors in the history of political economy.

Into this mix steps Ron Paul, with a message that has stunned millions. He says again and again that government is not the way out. And even though his political life is nothing short of heroic, he doesn’t believe that his candidacy is about him and his personal ambitions. He talks of Bastiat, Hazlitt, Mises, Hayek, and Rothbard – in public campaign speeches. And let no one believe that this is just rhetoric. Take a look at his voting record if you doubt it. Even the New York Times is amazed to discover that there is a principled man in politics.

It is impressive how crowds are hard pressed to disagree with him. How much good is he doing? It is impossible to exaggerate it. He provides hope when we need it most. You see, the American economy may look good on the surface but underneath, the foundation is cracking. The debt is unsustainable. Savings are nearly nonexistent. Money supply creation is getting scary. The paper-money economy can’t last and won’t last. One senses that the slightest change could cause unforeseen wreckage.

What would happen should the bottom fall out? Scary thought. We need ever more public spokesmen for our cause. In many ways, the Mises Institute bears a heavy burden as the world’s leading institutional voice for peace and economic liberty. So does LewRockwell.com. And we are working in every way possible to make sure that the flame of freedom is not extinguished, even in the face of legions of charlatans and power-mongers. Even though the politics of our times is as dark as ever, there are bright lights on the horizon.

July 28, 2007

Llewellyn H. Rockwell,

Yes, it’s politics as usual. Back to the 1930′s my father worked as a truck driver and made $1 per day. We lived in a shack on my grandfather’s ranch. The Oakies were pouring into California trying to work their way to food on the table by picking prunes (California prune pickers) and every other crop grown in our state. In fact, they were hungry enough to do the work that Mexican illegals do now. Things were not good even though one relative bought a 3 bedroom house in Fresno, CA (Pop under 10,000) for $2,000. The point I’m trying to make is this, there is both good and bad to a major depression which might be what we are headed into. I lost about $10,000 on the stock market last month and my investments are solid, no fly-by-night crap. Nothing economically is going well at this time and that is to be expected. Historically a depression hits every 30 years. We have taken great measures to prevent that, like taking the silver and gold out of money in the 1960s so your money is only worth the cost of the paper it is printed on. At this point money is only relative to manipulation. Greenspan, genius of finances vascillates in and out of the federal government doing what he can but the end result is he can do nothing to stop what is happening. Watch the implosion of the housing market. It is not scary to me, it is reality and reality is something the younger generation has never before had to face. It is time for a change that will take the gangs off the streets because they will be hungry just like everyone else. I see what is happening as possibly the last great hope for people in the US even though most of us, myself included will suffer a financial blow. Humanity will take a far greater step for mankind.

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Your Name Here: Vintage Advertising – The Ultimate Generic Industrial Film (1960)

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great minds united marketing1960 http://www.amazon.com/gp/product/B002UUDRNA?ie=UTF8&tag=doc06-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B002UUDRNA http://thefilmarchived.blogspot.com/

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.

Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show—up to and including having one’s advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame.

The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers’ eyes. The Volkswagen ad campaign—featuring such headlines as “Think Small” and “Lemon” (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a “position” or “unique selling proposition” designed to associate each brand with a specific idea in the reader or viewer’s mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period.

The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.

Marketing through the Internet opened new frontiers for advertisers and contributed to the “dot-com” boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.

The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the US in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower—about 2.4 percent.

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What do you think about this?

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How Goldman Sachs Created the Food Crisis

Don’t blame American appetites, rising oil prices, or genetically modified crops for rising food prices. Wall Street’s at fault for the spiraling cost of food.

Demand and supply certainly matter. But there’s another reason why food across the world has become so expensive: Wall Street greed.

It took the brilliant minds of Goldman Sachs to realize the simple truth that nothing is more valuable than our daily bread. And where there’s value, there’s money to be made. In 1991, Goldman bankers, led by their prescient president Gary Cohn, came up with a new kind of investment product, a derivative that tracked 24 raw materials, from precious metals and energy to coffee, cocoa, cattle, corn, hogs, soy, and wheat. They weighted the investment value of each element, blended and commingled the parts into sums, then reduced what had been a complicated collection of real things into a mathematical formula that could be expressed as a single manifestation, to be known henceforth as the Goldman Sachs Commodity Index (GSCI).

Change was coming to the great grain exchanges of Chicago, Minneapolis, and Kansas City — which for 150 years had helped to moderate the peaks and valleys of global food prices. Farming may seem bucolic, but it is an inherently volatile industry, subject to the vicissitudes of weather, disease, and disaster. The grain futures trading system pioneered after the American Civil War by the founders of Archer Daniels Midland, General Mills, and Pillsbury helped to establish America as a financial juggernaut to rival and eventually surpass Europe. The grain markets also insulated American farmers and millers from the inherent risks of their profession. The basic idea was the "forward contract," an agreement between sellers and buyers of wheat for a reasonable bushel price — even before that bushel had been grown. Not only did a grain "future" help to keep the price of a loaf of bread at the bakery — or later, the supermarket — stable, but the market allowed farmers to hedge against lean times, and to invest in their farms and businesses. The result: Over the course of the 20th century, the real price of wheat decreased (despite a hiccup or two, particularly during the 1970s inflationary spiral), spurring the development of American agribusiness. After World War II, the United States was routinely producing a grain surplus, which became an essential element of its Cold War political, economic, and humanitarian strategies — not to mention the fact that American grain fed millions of hungry people across the world.

Futures markets traditionally included two kinds of players. On one side were the farmers, the millers, and the warehousemen, market players who have a real, physical stake in wheat. This group not only includes corn growers in Iowa or wheat farmers in Nebraska, but major multinational corporations like Pizza Hut, Kraft, Nestlé, Sara Lee, Tyson Foods, and McDonald’s — whose New York Stock Exchange shares rise and fall on their ability to bring food to peoples’ car windows, doorsteps, and supermarket shelves at competitive prices. These market participants are called "bona fide" hedgers, because they actually need to buy and sell cereals.

On the other side is the speculator. The speculator neither produces nor consumes corn or soy or wheat, and wouldn’t have a place to put the 20 tons of cereal he might buy at any given moment if ever it were delivered. Speculators make money through traditional market behavior, the arbitrage of buying low and selling high. And the physical stakeholders in grain futures have as a general rule welcomed traditional speculators to their market, for their endless stream of buy and sell orders gives the market its liquidity and provides bona fide hedgers a way to manage risk by allowing them to sell and buy just as they pleased.

But Goldman’s index perverted the symmetry of this system. The structure of the GSCI paid no heed to the centuries-old buy-sell/sell-buy patterns. This newfangled derivative product was "long only," which meant the product was constructed to buy commodities, and only buy. At the bottom of this "long-only" strategy lay an intent to transform an investment in commodities (previously the purview of specialists) into something that looked a great deal like an investment in a stock — the kind of asset class wherein anyone etc. a long artcle at http://www.foreignpolicy.com/articles/2011/04/27/how_goldman_sachs_created_the_food_crisis?page=full

supporting story-
Food Speculation: Goldman Sachs and Third World Starvation
Food Speculation: Goldman Sachs and Third World Starvation: Posted: 2010/07/05 From: Source More: Speculators set up a casino where the chips were the stomachs of millions

www.mathaba.net/news/?x=623806
p.s. to the other guy, I already shortened this as much as was practical.

This scenario is allowed because of lies and deceptions. The companies build a house of cards and take the investors for a long and profitable ride. Bubbles can be profitable if you know when it will burst. Such anomalies are not studied in college economics courses because economics is taught under the light of pure mathematics with the assumption of complete information. There is no doubt that we will experience new bubbles and suckers will be taken in and the poor will suffer once again.

A common misconception is that there is starvation in the world because there is not enough food. This is not correct. There is starvation in the world because there is an inequitable distribution of purchasing power.

As counter-intuitive as it sounds, Professor Noam Chomsky reports that when a country accepts US Foreign Aid, it results in an increase in starvation. The aid is really in the form of a loan. The loan allows corporations to exploit the local population and national resources. Ultimately, local economies are flooded with cheap, low-quality food products that drive farmers out of business and more people flock to the cities in search of jobs. Ultimately, the country loses its ability to be self-sufficient, and the country is exploited for its resources and labor. The GNP will increase, but the inequitable distribution of money causes unbelievable suffering among many.

We can never underestimate the destructive power of corporate greed.

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Claudemir Oliveira – Psicologia Positiva – Artigos (O Grito dos Cordeiros) SUBTITLES

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great minds united marketingClaudemir is the founder and president of Seeds of Dreams Institute founded in 2006 (USA) with branch in Brazil since 2010. Focus of his company is Positive Psychology applied to people and corporations.

He has over 20 years of experience in sales, training and marketing with companies like American Airlines, United Airlines and The Walt Disney Company. He started up the Disney office in Brazil (division Parks & Resorts, 1995), and in 2000, from Orlando, he was asked to lead training strategies for global markets on Walt Disney World Resort, Disneyland Resort, Disneyland Resort Paris, and Disney Cruise Line. During his 15 years with Disney, he had the privilege to teach at Disney University and as a guest speaker at Disney Institute.

Claudemir is a journalist with two master’s degrees (Communication and Marketing) in Brazil. He taught for 4 years in the prestigious school of marketing ESPM (Escola Superior de Propaganda e Marketing).

In the United States, he has a master’s of science in Counseling (Family Therapy), and is working on his dissertation for his PhD in the same field, with focus on people and corporations.

He has lifetime membership with Harvard Medical School PostGraduate Association where he has taken courses on Positive Psychology; He has presented at prestigious American Psychological Association Conference; he has also published at American Counseling Association journal, and he is an active member with International Positive Psychology Association (IPPA). Claudemir also publishes a monthly column entitled Positive Psychology in Portuguese.

Claudemir has trained over 200.000 people from all over the world, and speaks fluently English, Portuguese, and Spanish.
http://www.seedsofdreams.org (website)
http://www.twitter.com/seedsofdreams (twitter)

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Claudemir Oliveira é presidente e fundador do Seeds of Dreams Institute, fundada nos EUA em 2006 (com filial no Brasil desde 2010), tem mestrado (EUA) e é doutorando (EUA) em Psicoterapia (foco em Psicologia Positiva aplicada a pessoas e corporações). Psicologia Positiva é um movimento de “investigação” de aspectos positivos dos seres humanos, em oposição à psicologia tradicional e sua ênfase nos problemas.
Tem mais de 20 anos de experiência em marketing, vendas e treinamento, em empresas como American Airlines, United Airlines e The Walt Disney Company, onde abriu, no Brasil (1995), a divisão Walt Disney Parks and Resorts. Em 2000, foi transferido para os Estados Unidos, onde, por dez anos, foi responsável por desenvolvimento de estratégias de treinamento global para os parques Walt Disney World Resort (Flórida), Disneyland Resort (Califórnia), Disneyland Resort Paris (França), além do Disney Cruise Line (cruzeiros) e mais de 30,000 quartos de hotéis da empresa. Tem muito orgulho de ter sido professor da Disney University, além de professor convidado do Disney Institute. Já treinou mais de 200.000 pessoas da América Latina, Europa e Ásia. Vive em Orlando, Flórida.

http://www.seedsofdreams.org (website)
http://www.twitter.com/seedsofdreams (twitter)
Contato Palestras no Brasil:
http://www.sandrapaschoal.com.br/palestrante_parceiro.asp?id=506

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What makes you think you are qualified to be the President?

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Your job approval rating bespeaks your performance. How can you in your right mind run for President while you bring nothing to the table nor fight for justice and the rule of LAW ON THE BOOKS already!
Look at the corruption you allow and take part in.
You are clearly out of touch with the majority of USA’s Citizens nor identify with their plight stonewalling Congress.
You accepted pay raises while you clearly have MORE THAN ENOUGH which proves what kind of people you are.
You behave like overpaid, over-insured spoiled brats wreaking havoc upon this great country "BECAUSE YOU CAN" while allowing the Constitution to be manipulated for Corporate and your own political benefit.
Allowing Corporations to take in windfall tax rebates.
Allow Oil Companies/Markets to commit treason during a time of MULTIPLE WARS making windfall profits DURING the second most critical economic downturn in history!
Have a disregard for the LAWS ON THE BOOKS by not enforcing them nor even trying.

You do however qualify for Committing TREASON upon
this great Country of the UNITED STATES of AMERICA!

MOST SINCERELY,

Bill

Uhm, I do not think I am qualified to be president, not have I done any of the things you listed in your rant.